ROOMS TO GO KIDS
Star Wars Sale
As the primary designer for the kid’s team, I created a custom pattern for Star Wars as a part of the Disney and Star Wars Holiday Sale. The pattern contains vector illustrations of the Death Star, Storm Troopers, Darth Vader, BB8, R2D2, and Lightsabers. Inspired by emerging trends in shapes and color blocking, the pattern also contains geometric shapes and elements that complement the Star Wars icons. These assets were approved by Lucasfilm Ltd. Created in Illustrator.
Color Palette:
Full Pattern:
Back To School Sale 2022
In August 2022, I created this campaign to celebrate going back to school! I illustrated each of the “stickers” and hand-drew the type. Inspired by retro notebooks and lined paper, we hoped that this campaign would feel nostalgic and fun! The two phases were switched out halfway through to make sure that the content stayed fresh. Created by me using procreate and Illustrator.
KIDS Emails
As a part of my duties at Rooms To Go, I created a weekly kid’s email, where I got to showcase my fun and creative side, appealing to kids and parents alike! After taking over this weekly task, email revenue increased by 252% in just one year, from $92,316.81 to $324,997.87.
