ROOMS TO GO
ROOMS TO GO
This page includes some examples of work that I created as a Graphic Designer on the Senior Creative Concept and Development team at Rooms To Go. My work included web design, marketing campaigns, tv graphics, and influencer packaging. This work was completed using Photoshop, Illustrator, InDesign, and Figma, and designs were a mixture of individual conception and collaboration with other members of my team and the digital marketing department.
TOP TRENDS
Curated by my team, and primarily designed by me, the Top Trends page was meant to highlight different trending styles for our three regions - Florida, Southeast, and Texas. Collaborating with the buyers, the copy team, and merchandisers, we created a modern and creative page that performed extremely well. It became an ongoing effort to continue to touch on trends that influence the way our customers buy!
Influencer Packaging
We created this special packaging for the Social Media and Influencer team. We worked with the dropship team to curate products such as coasters, throw blankets, cheese knives, and more, to create a set of unique gift boxes. The exterior packaging reflects the sophistication of the products inside, with a separate branded label that doubles as the closure adhesive - in attempt to reduce waste.
Marketing Campaigns
President’s Day Sale
As the primary designer for this campaign, I worked closely with my Creative Director to create a dynamic cutout pattern that would work across all channels. This campaign saw a 6% increase in sales and engagement from the previous year.